In parallel to the haute couture week that wrapped up Friday in Paris, Cartier jewelry has unveiled the jewelry designs of its ‘LOVE’ haute jewelry collection in the presence of the luxury house’s new face Carla Bruni.

First presented in Portofino in late June, this new haute jewelry collection celebrates the Italy of the 1950s and 1960s, and was inspired by the Italian idea of “Dolce Vita” and the beauty icons of the time.

Not only the face but also the muse for the Diva line, Carla Bruni attended the presentation at Hotel Potocki in Paris. She showed up wearing a sublime blue necklace by the Italian jeweler.

The Cartier Love jewelry sets feature very colorful stones in chic, refined styles.

As previously announced in March, Cartier jewelry chose France’s former First Lady to promote its jewelry collection, with a campaign shot by American photographer Terry Richardson. Set in Rome, the campaign should be released next September.

Cartier Love Jewelry Collection Cartier Love Jewelry Collection

A child of 1970s New York, the Cartier LOVE bracelet replica remains today an iconic symbol of love that transgresses convention. The screw motifs, ideal oval shape and undeniable elegance establish the piece as a timeless tribute to passionate romance. Studded with diamonds, yellow gold or rose gold: how far would you go for love?