When those “emerging middle class” men gradually grabbed the dominant fashion consumption, the purse – men – jewelry, the relationship between the three is no longer a simple imagery association. For the male jewelry market, the industry does not seem to give sufficient sufficient understanding. Focus on the traditional market competition, the male jewelry market by the industry intentionally or unintentionally ignored, or simply no time to take into account, and even some doubts about the male jewelry market is really formed. However, one can not ignore the fact that those who are known as the “emerging middle class” group of men in the purse on the abundance of the same time also grab the dominant fashion Cartier nail bracelet replica consumption. At this time, purse – men – jewelry between these three is no longer just a simple imagery association. As long as there is a demand there will be a market, the concept of the barrier sooner or later be destroyed by the power of real needs. Male jewelry consumption potential should not be ignored, the domestic demand for male jewelry market is gradually taking shape. With the rise of the middle class, more and more men have begun to pay attention to their “face”. Men’s quality of life is an obvious symbol of the beginning of stress on the quality of life, clothing, perfume and other items of demand began to have to pay attention to details of the elegant and refined direction. This is the first change from the consumption concept began, from another point of view of the male jewelry market formation of the real basis. A few years ago the men into the beauty salon to do beauty is almost unimaginable, and now specifically for men’s beauty salons more and more services. In the mall, men’s exclusive fragrances, skin care products gradually see good sales. It is understood that the current domestic market share of men’s cosmetics has reached 400 million yuan, the relevant departments are expected to four or five years after the share can reach 40 billion yuan, a very rapid growth rate. Domestic male groups on the consumption of jewelry products interest, mostly due to the understanding of diamonds. According to De Beers survey, in the 30 to 44-year-old Chinese men, 67% of men want to have diamonds; 69% of men think that diamond is expensive but it is worth while; 63% of men think diamond is individual The best expression of taste; and 43% of people think that diamond is a symbol of achievement. In addition, 51% of men want to buy diamonds, and many men have entered the purchase process. At the same time, a rough market survey shows that men’s consumer varieties to square diamond ring and platinum ring-based, which is currently on the market can be labeled as the mainstream of men’s jewelry Cartier love ring replica varieties. Professional market research agency NVI’s jewelry consumer opinions Council recently on the issue of men’s jewelry visited the United States thousands of men and women, the results show that men’s jewelry is the highest-selling jewelry, followed by the pattern and fashion ring, followed by the necklace. Men and women is different, do not care about the price, but favored the “real stuff” of the jewelry, rarely buy artificial jewelry. The use of titanium, rubber, light-colored metal and other special materials made of special jewelry is the best of their hearts. Although the demand for men’s jewelery very Yin, but the market choice. In any jewelry store, men’s jewelry is often less than a shop decorated counters. Thus, the men’s jewelry market in the ascendant, great room for expansion. And for different income classes, highly competitive market for women’s jewelry, men’s jewelry market is clearly not yet mature. Men’s jewelry consumption has become the highlight of this year’s warming. According to reports, 3 years ago, the consumption of male jewelry less than 5% of total consumption. From the year before last, the consumption of male jewelry gradually warming, now accounts for about 15% of total consumption. Men to buy jewelry mainly concentrated in the ring, especially on the diamond ring. Analysis of the industry, currently on the market specifically for men, jewelry design is also too small, if you can treat women’s jewelry to the mentality of male jewelry design, will greatly boost the market. To grasp the cutting-edge fashion, and quickly buy several different styles, but also a little luxury imitation Cartier love bracelet color of the big necklace it. Brand: Louis Vuitton Louis Vuitton Cruise series of stunning fluorescent necklace with sportswear as the general activities of the lock, that is luxurious and stylish. 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