From the perspective of 0.1 carat diamond business “free to send” In order to attract attention, 61 when a French jeweler in Tokyo to adults distributed 5,000 gifts – free 0.1 carat bare diamond. Jewelery shop in Tokyo’s most bustling commercial street Ginza, attracted thousands of people queuing at the front of the store, it is said that in front of the guests queuing up a few blocks are more than, some guests go to six o’clock in the morning, There are also guests sitting on the train to line up. 0.1 carat is a very small diamond, that is, we usually say 10 points, about 2 mm in diameter (the industry, also known as “sand drill”, meaning no value diamonds), the jeweler said the value of 5,000 yen per star , Equivalent to about 350 yuan RMB. I consulted the jewelry store in Hangzhou, 10 points of the diamond is relatively cheap, a little better in the price of 400-500 yuan, almost as long as 300 yuan, shopping malls and then make a discount may be the actual price of 200 yuan . If the amount of 5,000 copies by the count, the cost of jewelry store planning activities is about 1.5 million, of course, the actual number may be lower than this. Do not know the jeweler is not inspired by Colgate. Colgate into the Japanese market before the first from the Japanese mainland Ryukyu Islands recently presented samples of Ryukyu for each family are using Colgate, because it is free, whether Ryukyu residents like or not, always use Colgate toothpaste Cartier love bracelet replica every morning. This free event, caused by the Japanese local newspapers, monthly reports, the results, Colgate into the Japanese market effortlessly. This is called “dream treasure star” jeweler planning is very successful. Prior to June 1, many Tokyo people also do not know the name of the jeweler, but after June 1, the whole of Japan and even the global media have reported it, video, text, photos frequently seen in the media, this cost 1.5 million Yuan’s very cost-effective marketing. However, if the “Dream Star” is only spend money to invite the star, or take the stage to do jewelry show, I am afraid that the news were very few. First of all, diamonds in most people’s minds are still and “expensive” linked to the word, even 10 points of diamonds, the value of more than 100 yuan, “send diamonds,” the three words originally have eye-catching effect. Second, the “buy to send” and “free to send” after all, is very different. China has had a “buy a house to send diamonds”, “buy cosmetics to send diamonds”, Hangzhou, there have been shopping to buy cosmetics have done to send diamonds promotions. But now consumers are very smart, they know that many businesses “looks beautiful” packaging hidden under the strong utilitarian heart, wool in the sheep, “buy on” is just a trap. However, the “free to send” is different, not to set the threshold to send diamonds, do not need to buy how much to send a diamond, do not need to be attached to the consumer, all free, “Dream Star” is really aware of the hearts of consumers. Moreover, a few blocks of the team has proven the success of this jewelry store marketing, so, after gaining the identity of consumers, they will use the method allows you to buy products, increase its revenue, this home Jewelry shop to encourage guests receive the diamond, the diamond processing in the shop into a ring or necklace pendant, the price of 50,000 yen, equivalent to 3,500 yuan, of course, if you insist on taking this diamond home to see also . In fact, who would take a 10-point naked drill to go home to see it? It is not as good as 1 carat of the beautiful replica Cartier jewelry, worthy of showing off, two, if not made it pendants or rings, it is not worth mentioning, this is a smart jeweler. In its original nature, the pursuit of material men, women, the pursuit of the spirit. Gold is valuable, diamonds are priceless; material is immortal, and spirit is immortalized – gold and diamonds are the best metaphors of matter and spirit. People often use the weight of gold to measure a person’s wealth (rich in money, spending billions of dollars and other idioms), and the eternal diamond to describe the most perfect (diamond marriage is higher than the level of gold wedding silver marriage, the daughter is difficult to buy, of). Men have through the accumulation of money to achieve their own value, in their eyes: money to buy the world of things, is the supreme. On the contrary, women are more likely to have feelings of luxury, the pursuit of diamonds as shining love – because it is priceless and has the purity, faithful and noble. In fact, regardless of male, nature are happy romance. The pursuit of romantic men need money as a means. Money can buy romance, but the quality of money is not romantic. Women are ultra-utilitarian pursuit of feelings, because the feelings themselves are romantic – as the texture and luster of diamonds, congenital beauty. Materialist man and idealist (or aesthetic) woman yo! As the saying goes: “men rely on the conquest of the world to conquer the woman, a woman to conquer the world by conquering men.” They were to determine their own value and confidence. I recently heard a bitter love of endless beauty tell their new ideas: “men as the cause of love, women love as a cause” – the same purpose. A woman’s business in the affectionate solidity and bright wedding ring – if a diamond marriage (indestructible and no shadow), to prove his life’s victory. Diamond is not falling from the sky. Diamond is the product of geological movement, more buried in the seabed, and gravel Cartier bracelet replica confused, need to dive – it can be the same as the fairy arrived in the world, as a lady of the decorations. Similarly, the sand gold gold is also a matter of non-Li waiting, need to pay hard labor – although men love to do gold rush dream. Men love gold, women love diamonds, which is unable to stop things. The earth seems to revolve around gold and diamonds – the driving force behind the world. Men have gold under the knee, in turn, gold also constitutes their dignity. Women want their hearts in love with the quality of diamonds (or crystal heart), rather than a long glass heart. Glass heart is fragile love. Men love love gold as a woman, I believe that gold is not afraid of fire refining. Women love diamonds like love men, I believe Haikushilan also change the heart.