Chinese jewelry design from scratch, to have Chinese flavor, spent a full 10 years Ten years ago, Liao Chuangbin took out a money named the first China Jewelry Design Grand Prix, my heart is not very bottom At that time, the Chinese jewelry industry is not talk Fake Amulette de Cartier Ringabout “design”, the basic in the “world jewelry a copy, see you will not copy” state, original design few. As a pure jewelry retailer, the tide Acer despite the 2000 years ago has been in the development of the 100 stores in the country, but the design is the same as most retail enterprises, not their own design team, have to buy the manufacturer to buy The From the father took the hands of the Scepter Liao Chuangbin, hoping to make a drastic change, the title jewelry design competition is his regardless of the older generation of entrepreneurs opposed to do things, hope in this way to improve the design of the Acer Acer ability. Ten years, the jewelry industry through the cheap Hermes kelly dog braceletChinese consumers too much change: young people before the wedding are in the selection of diamond ring, 30,40 or 50 points seems to determine the future of happiness; gold prices rose up again, but the sale of gold But the situation is good; platinum is no longer so sought after, K gold, rose gold rose to become a new fashion. And most importantly, no matter what kind of jewelry selling, “design” has gradually become the primary factor in the purchase of consumers. Today, there is no design strength of the brand there is no market convincing. Recall that ten years ago that decision, Liao Chuangbin very glad that their first step. From manufacturing to design In 2004, the European jewelry popular “reorganization” concept, that is, with a variety of materials such as gold, platinum, stainless steel, silver and titanium alloy, etc. to reorganize and design, and even to meet the design requirements and the original has been abandoned material. When a retail price of 40 pounds of titanium alloy male ring in the European market popular times, the focus of China’s jewelry industry and focus is still manufacturing rather than design. “China’s jewelery industry is relying on the development of large-scale jewelry manufacturing products, in a certain period of time will focus on ‘manufacturing’ is inevitable, this trend in 2000 to 2004 was particularly evident” The According to the “China Gem” in 2004 the second period of the report: “At that time, the jewelry retail enterprises are to the manufacturing enterprises to buy version, that style is subject to the factory.We can imagine, cheap Hermes Logo Earringsthe market selling jewelry is a lot from the same manufacturing plant Of the ‘version’, concentrated in the Pearl River Delta jewelry manufacturing plant control of the country ‘s jewelry design, style monotonous and repeat. However, the market will not wait for China to design a bit. It is precisely in the past few years, the Chinese economy every year to double the rate of growth, consumption growth step by step. According to the report of the Ministry of Commerce, in 2004 China has become the world’s largest consumer of platinum, when China’s platinum consumption exceeded half of the world’s total platinum production; the same year, China is the world’s fourth largest gold consumer and the world’s largest Jade and jade consumption market. In 2003 and 2004, China’s sales of gold and jewelery increased by 11.7% and 27.5% respectively. With the expansion of the scale of the industry, China’s jewelry processing enterprises have also been rapid development, enterprise size, jewelry manufacturing process has been improved, and fierce competition makes the business operating costs are also increasing. Swatch, Gucci, FolliFollie and so on foreign well-known jewelry brand gradually into the Chinese market, to the Chinese mainland jewelry industry to exert more pressure. It is in order to reverse this passive situation, some visionary domestic jewelry companies began to try to divorce from the manufacturing problems brought about by the enterprise, such as the tide Acer president Liao Chongbin made, no longer satisfied to be a pure retailer, but Began to get involved in the field of jewelry manufacturing, in the design and processing technology to seek a breakthrough. In 1998, Liao Chuangbin found the “China Gem” magazine, and is expected to hold the jewelry design Grand Prix magazine leaders coincide. Through this Grand Prix, there are fake hermes clic h ringa lot of good original design and design talent surfaced, tide Acer with the Grand Prix, developed a lot of new jewelry design style. After that, more jewelry is no longer limited to jewelry manufacturing enterprises, and gradually change the style of homogenization of the situation. More people began to pay attention to the original design, colleges and universities gradually set up jewelry design courses, such as the China University of Geosciences set up a jewelry college, Beijing Institute of clothing design jewelry and so on; enterprises also began to recruit design talent, The design department, and paid from Hong Kong invited designers. taste of China In 2000, tasted the sweetness of Liao Chuangbin is willing to once again named the second session of the Chinese jewelry design contest. This time his idea is more clear: the original design of the elements of the main Chinese. Peony, phoenix, bamboo plum, drum, etc., these Chinese elements are used in jewelry design, making jewelry design more original, with Chinese flavor. “The world is learning Chinese, Confucius, then more and more international”, as SHE’s song “Chinese” in the singing, the Chinese jewelry design is “the more national, the more the world.” On the basis of this, the Acer has gradually formed its own unique style and characteristics, especially in the design and production of gold jewelery, diamond inlaid jewelery and colored gemstone jewelery. It is famous for its fashion and unique oriental charm. In March 2006, in the world’s top jewelry exhibition held in Basel, Switzerland, a Oriental jewelry show called Purple East East, the tide Acer pushed to the world stage, which is the first time in the history of the Basel exhibition specifically for a Jewelery business held jewelry show, the original 40 minutes of activities extended to 2 hours, China’s original jewelry for the first time for the international concern. The market response to the Chinese elements of the product is also very good, according to Chao Hongji, vice president of Cai Zhonghua, a northeastern old lady suddenly bought a dozen sets of tide Acer’s flagship product “Feng Ying” series, as a gift to send friends. This “Chinese style” has continued, by the end of 2007, the fifth jewelry design competition is still “Oriental charm” for the collection of works. First prize “Fairview” is the design of the National Peony Peony ornaments, other works are also filled with wishful, mandarin ducks, lotus, plum blossom, etc., such as the diamond group “Lotus language wish”, produced a multi-level lotus, Technology in the lotus petals on the set of nearly 500 diamonds, is entirely handmade. Moreover, after years of interpretation, the design of Chinese elements is no longer just stay in the simple copy of the concrete, the past design is more than just traditional pattern copy, such as the shape of the gourd as a pendant without any abstract processing, so simple It is difficult to pass the cultural connotation of copying. In fact, the design of cultural elements has long been crossed the border. It is not difficult to find the Chinese dragon and phoenix in the big foreign design, found Egyptian Scarabs and hieroglyphs and amber from Iran, but they have evolved, such as with a stainless steel wire strung together, or with K Gold package edge inlaid up, after the design package is a new feeling. China’s Zodiac in foreign countries are also very sought after, there are zodiac cartoon image design of the K gold pendant, Europe and the United States as amulet. These abstract and evolved Chinese elements are more fashionable and more global. Such as the fifth contest works “Famous show”, drawing on the ancient lady’s collar, from the “lapel” abstract out of a bracelet, expression implicit and accurate. Jewelry design master Ji Yao Brodard once said: “I want to modern luxury jewelry design to capture the five thousand years of Chinese art and culture of the charm and essence.” Foreign designers so, will urge the domestic jewelry designer China’s original design to do more “taste”. More than a decade, from the father to today’s Liao Chongbin, operating the first phase of the wave is not how to make the product, but how to do business. Business has made his father very skilled, and do business, is Liao Chuangbin challenge to their own, with a stimulating and passionate challenge for the enterprise from a simple name, but let the name spread, especially as a jewelry Symbols spread, Liao Chuangbin really under a lot of painstaking efforts. In the jewelry industry, one talked about Liao Chongbin, many peers thought he was “madman” and “madman” because many of his decision-making and reform movements were at the time when others were unreasonable, such as tide Acer took the lead in the country Shopping malls out of the store shop shop; tide Acer ahead of the world’s most expensive SAP ERP software system; in a year can be boldly 2 to 3 times the earth-shaking organizational structure adjustment; in the domestic industry to plush style Mainly in the jewelry industry generally Westernization style-based environment, the first to propose the original Oriental jewelry call, held the first, second, fourth of the Chinese jewelry design Grand Prix … … these are tide Acer The long-term strategic vision and boldness of the decision-makers, the interpretation of the unique culture of Hong-hui and talent integration strength, tide Acer in the realization of customer expectations and brand development on the road to achieve a perfect result again and again bloom.