If you were born in the month of July, chances are you know something about the lore and legend of the July birthstone, ruby. Rubies have been beloved and collected for centuries by gemstone connoisseurs, including royalty, for their vibrant red color and reported mystical attributes. Replica Hermes Bracelet Now, in support of its new ruby mine in Mozambique, gemstone mining company Gemfields is celebrating these mystical properties. Gemfields has produced a fascinating series of female-centric videos to capture the imagination of today’s jewelry-loving women – and their men. Let’s take a look. Emotional Appeal Gemfields’ Ruby Inspired Stories explore the ruby’s symbolism of passion, protection and prosperity, as seen through the eyes of three women from three different cultures. Instead of focusing on the beauty of the rubies featured, the videos highlight the stones’ emotional appeal, including their ability to help recall special memories or celebrate milestone moments; their emotional backstories if you will. An International Cast Following a successful emerald campaign featuring brand ambassador Mila Kunis, Gemfields has chosen an international cast for its ruby videos including British Cheap Hermes Clic H Bracelet actress Sophie Cookson, Chinese model Grace Guozhi, London-based actress Kamay Lau, and Indian actress Aditi Rao Hydari. The videos were directed by Leonora Lonsdale and first appeared on the Gemfields YouTube channel. They will be promoted on Social Media and by an accompanying print advertising campaign. Each film ends with a simple message about responsibly sourced rubies from Mozambique, brought to you by Gemfields. Glittering Partnerships Ruby and Diamond Earrings Designed by Stephen Webster. While Gemfields does not create jewelry from the emeralds and rubies it mines, it does partner with jewelers, including Fabergé, Aya, and Gyan, whose pieces appear in the ruby videos. The mining company is banking on the fact that the videos’ educational and emotional outreach will build brand awareness and cause consumers to look for Gemfields stones the next time they make a ruby purchase or buy a ruby birthstone gift. How to Get Paris Fashion Week Jewelry Looks for Less Valentino Fall 2018 Haute Couture Collection Bejeweled chokers worn under Shakespeare-inspired ruffled collars at Valentino…open-front necklaces anchored by mismatched statement jewels at Dior…squiggle-shaped Fake Hermes Kelly Dog Bracelet earrings shown with Pop Art prints at J. Mendel…and gold “shoulder jewels” at Schiaparelli. These are just a few of the jewelry trends from the Fall 2018 Haute Couture collections in Paris last week. To help you achieve the Paris Fashion Week jewelry looks for less, we offer the following affordable alternatives and how-to-wear tips. Happy shopping! Valentino Valentino’s Fall 2018 couture collection included lots of ruffled white collars, an influence from Shakespearean and Renaissance designs. To achieve the Valentino look, try wearing a jeweled leather or velvet choker under your high collars this fall. Necklace shown Dior An open-front statement necklace is nothing new, but Dior took it to the next level with mismatched anchor pieces in mixed metals and jewels. You can make your own statement by purchasing a simple open-ended collar necklace and adding high-contrast brooches or clip-on earrings. Collar shown J. Mendel Giles Mendel showcased stunning evening wear in Paris, especially his Pop Art prints reminiscent of Keith Haring’s graffiti paintings from the 1980s. We found hammered aluminum earrings in the same squiggle motif. Schiaparelli Among the most innovative Paris Fashion Week jewelry looks for fall was Schiaparelli’s sculptural shoulder jewelry — gold leaves that seemed to float around the body. Since the bare shoulder trend will continue through fall, why not wear your gold necklaces in this bold new way? Coming Next We bring you highlights from the Fall Hermes Collier de Chien Bracelet Replica 2018 High Jewelry collections featured at Paris Fashion Week… fabulous diamonds and gemstones from Chanel, Chaumet and Boucheron. 3’s a Trend: Paris Couture Houses Celebrate Wheat Motif Jewelry   What is it about wheat this season? The humble wheat grain was the inspiration for no less than three important High Jewelry collections at Paris Fashion Week in early July. Famed jewelry maisons Chanel, Chaumet and Boucheron all featured diamond and gemstone wheat motif jewelry in their latest designs. Let’s take a closer look. Chanel Moisson d’Or Earrings in 18K Yellow and White Gold with Yellow Sapphires and Diamonds. Chanel The Les Blés de Chanel collection has history as its raison d’ȇtre. Gabrielle Chanel was a big fan of the simple wheat motif, a symbol of abundance and regeneration, so it’s not surprising that the House of Chanel unearthed the style from its storied archives. The 62-piece collection ranges from young stalks of wheat in green to bunches of wheat rendered in gold. Designs in diamonds, pearls and colored gemstones evoke the life cycle of wheat in all its natural glory. Boucheron At Boucheron’s High Jewelry presentation visitors learned that seven ears of wheat symbolize good luck, reason enough to render them in precious jewels. One of the stars of the show was a suite featuring a matching necklace, bracelet and ring designed as wheat stalks in white gold and diamonds. Chaumet Echoing the wheat motif jewelry created by Chaumet for Empress Joséphine in 1811, ears of wheat seem to wave in the breeze in the new High Jewelry collection. According to the Chaumet website: “A gift of the gods to mortals, wheat symbolizes life, the earth’s bounty and the golden days of harvest. Cheap Hermes Kelly Double Tour Bracelet The goddess Ceres’ sumptuous gold grain provides both physical and spiritual nourishment as it represents maternal love.” Joséphine’s Choice Empress Joséphine brought the neo-classical tiara back into fashion – and emblem of power and sovereignty — prompting a resurgence of the use in jewelry of classical motifs such the sheaf of wheat, a symbol of fertility. In 1811, Empress Marie-Louise commissioned [Chaumet’s founder, Marie-Etienne] Nitot to create 150 stalks of wheat to adorn her gown and hair, which would form part of the Crown Jewels. A number of these were used to produce this tiara. Chaumet made use of the wheat motif on the ethereal tiaras of the Belle Époque and on brooches in the post-war period.