Jewelry looks is a hot industry, but why in the past 10 years, global brand jewelry business increased by only 10%? As China's market gradually mature, consumer demand for jewellery and what happens? CHAUMET (still the Paris) China Tian Feng, share with you the jewelry industry one of the most important a few things and personal working experience. Tian Feng, CHAUMET (still the Paris) China division, with many years of Cartier love bracelet replica jewelry and wrist watch brand in the Chinese market development experience. CHAUMET, known as the French national jewelry is a luxury group LVMH (LVMH), the oldest brand of top class gem, is the world of the royal dignitaries's own brand. What is the most easily misunderstood jewelry industry? Jewelry now seems to be a very popular industry, you'll see a lot don't ever do jewelry brands in jewelry series, including Louis vuitton, dior, burberry, you think to enter this area is very easy, in addition you will also see a lot of specializing jewelry brand. But these are not what we call the Branded Jewel (a brand of Cartier nail bracelet replica jewelry). In fact, you see in the market of 80% is no brand jewelry, only 20% is a brand jewelry, like CHAUMET, Cartier, bulgari, etc. Unlike clothing, jewelry more continuity and inheritance, many brands of jewelry are family enterprise with a history of hundreds of years. High starting point, so the industry to enter is difficult. Many people think that as long as there is the brand, can be attached to make jewelry, will be very simple - I think this is the place where was distorted by many people. Decide what competition is the key to winning or losing? Over the past 10 years, global brand jewelry business increased by only 10%, why is it so hard? Because gem has its special conditions, the first is input, you will have a lot of money background, have the network, channels and market investment; Second, its material scarcity, making jewelry must have diamonds, precious stones, etc, the scarcity of material are usually in very large factory hands; Design and innovation, the third is the jewelry brand must have huge elite design team, only in this way can the brand interpretation. For brands to enter the industry, these three requirements are very high, of course, is to determine the key of competition winning or losing. Over the past few years is the biggest changes in the industry? For the Chinese market, the category and brand positioning is more and more clear. Start as soon as you came in, all think that the market can be loaded, everybody is slowly over the years to determine their own position. Tiffany, for example, is given priority to with silver and married diamond ring, and Cartier entry-level jewelry is more, Cartier love ring replica is a full of romantic French brand and naturalism. For the jewelry industry's pyramid, the top must be graves and Harry Winston, then some bulgari and Tiffany is among them, the market has been very detailed. What is the industry's most attractive place? If sell cars, sell package is relatively easy, so want to put a piece of "stone" to sell so high price,, it is not an easy thing. A 10 carat ruby can sell for hundreds of millions of yuan, you want to use a variety of ways to recommend to the customer, to convince them. I have done a lot of industries, such as culture, the consumer, watches, etc., but I don't think sell jewelry is the most easy. Each jewelry brand has its own shops operating rules, will be fine to put a few pieces of a tray, how should be put. A guest want to book a few carat diamond, back and forth to spend a month and a half of the time. Every employee training, we must give the guest the most meticulous service, the details is the key to success. However, when you sell a value 120 million works, then you a sense of achievement is self-evident. From www.ourlovestore.com