International Platinum Association PGI® in London released the "2014 Global Platinum Jewelry Retail Trends Report". Report information from the 92% of the demand for platinum jewelry in the four major markets - China, Japan, the United States and India, the collection of major retailers in the country sales data at the same time understand the industry partners on the overall trend of platinum van cleef arpels ring views. The report shows that 2014 global platinum jewelry retail sales and steady last year. As the first consumer of global platinum jewelry, China's precious metal jewelry market due to multiple external factors affected by a certain degree of impact in the overall macroeconomic slowdown in the gold market suffered a substantial setback in the environment, the total retail sales of platinum jewelry fell 3% , The overall demand for platinum jewelry in China is still showing a steady trend, which platinum wedding jewelry demand is still strong, replica van cleef arpels ringand platinum inlaid jewelry is the performance of eye-catching growth of 11%. The China report includes four major retailer types, collecting nearly 70 retailers, more than 8,000 store sales data, designed to share with the industry partners platinum market trends, mining more market opportunities. In recent years, the International Platinum Association continued to deepen the wedding market, in 2014 for consumers and industry partners to launch a series of marketing projects, the use of star couple's influence on consumers, while strategic partners to promote the effective promotion of 360-degree way Platinum wedding culture, to further consolidate platinum as the preferred material for wedding jewelry preferred. Thanks to this, in 2014, platinum wedding jewelry retail has not been affected by the environment, still show a strong momentum of development, a strong pull the overall performance of the market. Data show that the past year, the association's strategic partner platinum wedding replica vancleefarpels alhambra ring overall sales growth of up to 11%. In the long term, with the Chinese young consumers on the platinum wedding culture recognition continues to improve, as well as three or four cities in the rapid development of urbanization process and the steady growth of national per capita disposable income, platinum wedding market will continue to maintain stable development The good momentum. As the consumer spending to upgrade, repeat the purchase and retailers for the higher profit margins of the overall mosaic jewelry category more concerned about the overall performance of the 2010 inlaid replica van cleef arpels Sweet ring highlights the trend of contrarian up, platinum mosaic jewelry annual sales volume also Gaining 11% of the significant growth and becoming a new opportunity for future markets. In this market segment platinum benefited from its natural and diamond closely linked - both "perfect match", become a hot choice for consumers. Another new opportunity point for the non-wedding category jewelry market, although the report shows 2014 China platinum jewelry retail sales fell 3% mainly due to the overall lack of platinum non-wedding market demand, retailers lack of new product development and marketing investment, in particular, platinum Lack of highlights and new ideas. But in this regard, the International Platinum Association, China Managing Director Mr. Gao Weicheng expressed full confidence: "continue to deepen the wedding market, the Association will gradually adjust the market strategy to the future of non-wedding market also into the key market deep plowing development, hand in hand with industry partners More consumer products meet the needs of consumers at the same time to stimulate consumer demand for platinum non-wedding category jewelry, so that non-wedding market really become a new growth point of platinum jewelry. 【Little knowledge of platinum】 Q: How to distinguish genuine platinum vancleefarpels replica vintage alhambra ringjewelry? A: The most straightforward way to identify platinum is to find jewelry within the platinum proprietary logo - Pt or platinum. According to state regulations, the back of each piece of platinum jewelry must be engraved with platinum proprietary signs: Pt or platinum (platinum), and after the mark with platinum purity (platinum content) of the thousands, such as platinum (platinum ) Or Pt950, Pt990 (Pt), Pt999 (1000 mg). It is like Platinum ID, only marked platinum proprietary logo - Pt or platinum jewelry, is the real platinum jewelry.