After a lapse of more than half a century back, this plan is undoubtedly a success. But standing at the point of view, to carry out "diamond and love is equivalent to" the propaganda campaign, no doubt take a huge risk. Although very early on, mankind has discovered diamonds Cartier love bracelet replica, and began to process use, but it as the concept of love keepsake, but not as long as we imagine. In the early literature on diamonds, the most mentioned is its hardness, and some "mysterious ability": such as by the Zhanduo Gupta peacock (also known as the month of the king, the ancient Indian peacock dynasty founder) hands "The history of the natural history" in Old Pliny wrote: "Known as" the scourge of the diamond "in the book of political history, There are six types of diamonds, diamonds from India and the Arabian Peninsula have indescribable hardness, when people put it on the anvil, beat it with a hammer, it will produce a huge hit force, but makes Anvil and hammer are broken into pieces. " And on the "special ability", the ancient Indian gem monograph "You Yin Buddha", referred to the people wearing diamonds Cartier love ring replica will be protected from snakes, water and fire, poison, disease, theft and sorcery violations; diamonds into Rome via Ethiopia , Was placed in the delicate steel frame and hand-woven gold wire cloth, as a spell against epilepsy. The diamond in the minds of Americans stereotype, in fact, not how much romance. The late nineteenth century until the early twentieth Century, shiny diamonds are more regarded as nouveau riches ornaments. For example, known as the "diamond Jim" brigade Brady, often with a diamond to talk about business, if the other side to show cooperation intention, he often readily pick off a diamond cufflinks, donated to the customer's wife ... ... But Oppenheimer and N. W. Ayer advertising firm is still firmly believe that "diamond ring = love" concept of promising, their confidence comes from market research. In 1938, De Beers 3/4 of the diamond sales, from the US engagement ring market, and the purchase of engagement imitation cartier love bracelet, young people account for more than 90%. Compared to traditional elders, young people are more susceptible to mass media and word of mouth. As a result, the media has become a breakthrough, on the diamond ring of contemporary myths, but also the official debut.