Fake Van Cleef & Arpels Jewelry is opening two pop-up boutiques, concept stores that will last only 18 months,in New York City.
The new stores will offer a “curated section of Cheap Van Cleef & Arpels jewelry and its new home and accessories collection in a unique, intimate retail environment,” according to a company statement.
The new stores will be located at two New York City landmarks, Grand Central Terminal and Rockefeller Center.
The Rockefeller Center location, Fake Van Cleef & Arpels Alhambra Necklace which will open in early November, will be approximately 800 square feet. The Grand Central location, which will open in mid-November, will be only 1,200 square feet.
The interiors of each store echo this year’s holiday flagship store windows and campaign.


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