In addition, the design group is also real-time with the global ZARA shopkeeper to conduct a conference call, through the understanding of sales around the situation and customer response, flexibility to adjust the design of the Cartier love bracelet replica product direction, in response to the amazing variety of taste, but also in the Customers to buy at the same time, the clerk has the characteristics of goods and customer information into the computer, the data will be sent back to the ZARA headquarters through the Internet, the design group can master a variety of accurate sales analysis and customer preferences, coupled with their professional fashion acumen Degree, to determine the next batch of goods to the design and quantity, this way, the goods can play the maximum sales rate, but also means that can effectively reduce the rate of inventory. Take a look at zara 09 autumn and winter publicity pictures you at a glance. From the soft coat, to the dramatic exaggerated knitted sweater; from light purple, earth color, to blue, or even green pants, it appears that this fall, a black line of the head, has begun to obsolete. Whether green pants, red lining, or flash texture suit jacket, everything in the subversion of the "low-key" concept of the men. This fall, if you do not "flash", then at least give me some "color" to see! ZARA has nearly 400 designers, these designers are typical of the trapeze, they often fly shuttle between a variety of fashion conference or access to a variety of fashionable places. Typically, some of the top brands of the latest design just put on the counter, ZARA will quickly release and these designs are very similar fashion. This design can ensure that ZARA closely follow the fashion trend. It is reported that in Europe, ZARA each year to those top brands to pay tens of millions of euros in infringement fines. ZARA did not give up this design model, apparently from the profits earned by a much higher amount than the fine. ZARA spend huge sums to design their own sensitive supply chain. Production base in Spain, only the most basic style of 20 clothing in Asia and other low-cost regional production. ZARA has set up 20 highly automated dyeing and tailoring centers and outsourced the labor-intensive work to the 500 small factories and even the family workshops around them, and the 20 dyeing, cutting centers and peripheral small factories linked to the logistics system Called a must. In the Spanish production area of 200 miles radius, the concentration of 20 fabric cutting and dyeing centers, 500 foundry terminal factory. ZARA to this 200 miles underground are hollowed out, erection of Cartier love ring replica underground conveyor belt network. According to the new orders every day, the most fashionable fabrics delivered to the terminal factory on time, to ensure the overall lead time requirements. Construction of such a production base, need to invest billions of euros. Many brands want to imitate ZARA clothing, but not such a huge investment in the production base. Finished garments in Europe can be guaranteed to reach within two days by truck, and for the United States and Japan, ZARA even at the cost of using air to improve speed. This large-scale production of thinking, making ZARA brand Yiqijuechen. ZARA retail only stores, it is ZARA window and eyes, do not engage in franchising. Store orders according to sales twice a week, which reduces the need to discount the probability of dealing with inventory, but also reduces inventory costs. Style updates faster to increase the freshness, to attract consumers to repeat the patronize. Quickly update the store's goods, but also to ensure that they can meet the tastes of customers, which can be sold out. Now ZARA in Hong Kong and Shanghai have stores in 2009 and opened a branch in Qingdao. Many Chinese women are eagerly looking forward to Beijing store opened in order to enjoy the fashion and welfare as soon as possible ZARA. "Small variety, large batch" is the traditional manufacturing industry, and in the "long tail market", "a large number of small" has become a popular business model. ZARA with its sensitive supply chain, creating a long tail market, a new model. China is a clothing power and power, but not the world's brand reputation, but only a large number of foundry base, as the "factory of the world," a microcosm. ZARA sensitive supply chain construction, our "world factory" seems dwarfs. A country's wealth model, determines a country's future competitiveness. When Europeans and Americans chose to concentrate on educational, industrial and financial capital to control the global distribution of imitation cartier love bracelet resources, the poor Chinese were swarming to choose the real estate wealth model, the result is increasingly reduced to multinational companies to transfer profits machine.